With over 85% of global online searches completed on Google, it’s the ideal online search and advertising platform to help you generate more leads for your business. Google is the world’s largest search engine and Pay Per Click (PPC) advertising platform. Google Ads have the potential to deliver targeted leads to your website, giving you the opportunity to convert more prospects into sales.
The Google Ads platform together with the latest in website analytics offers remarketing options to target customers who have already been on your website, encouraging them to purchase your products and services. What makes remarketing different from Display and Search advertising is the targeting. Remarketing consists of using a special process to track visitors to your website, and then serving ads back to them on the Display and Search Network. This is a very powerful component of a PPC campaign and delivers the opportunity to build strong brand recognition.
The main benefit with remarketing is the ability to target people who have shown enough interest in your products or services to visit your website. These are considered high quality leads and are much more likely to purchase your product compared to people who have not been to your website.
