The Man Behind The Mix

I help businesses build stronger brands, create smarter marketing programs and turn good ideas into real commercial outcomes.

I own and lead Cocktail, a marketing agency that works with businesses to improve how they communicate, promote, train and sell their brands and products.

Before founding Cocktail, I worked in senior sales, marketing and agency roles, including Sales & Marketing Director and Group Account Director. That experience shaped the way I see marketing. It has to be creative, but it also has to be practical. It should build the brand, support the sales team, engage the channel and help the business grow.

At Cocktail, we bring together strategy, creative, digital, promotions, trade marketing and online training platforms to create the “The Perfect Marketing Mix”.

Our work helps clients clarify their message, strengthen their market position, support reseller and retail channels, engage customers and give sales teams the tools they need to perform at the highest level.

I have always believed the best marketing happens when creativity and commercial thinking work together. A great campaign should look good, feel right and make sense for the business. It should help people understand the brand, choose the product, recommend it, sell it or use it with confidence.

This is where Cocktail adds value. We know how to connect brand, sales, channel and training needs into practical programs that work in the real world.

Having previously competed in motorsport at a high level, including the Bathurst 1000, James Hardie 12 Hour, Bathurst 24 Hour and Australian Porsche Cup. Motorsport has reinforced many of the principles I value in business: preparation, strategy, teamwork, execution and the drive to keep improving.

At Cocktail, our focus is simple: help businesses look better, communicate better, sell better and perform better.

If you would like to discuss how to build your brand, improve your marketing or support your sales channels, contact me at [email protected] or call 0418 253 067.