Cocktail Marketing’s strengths are brand creative, digital and trade marketing. Our team consists of seriously experienced, skilled marketing professionals. We take our wealth of experience and put it to work, marketing some of the world’s best known brands.
At Cocktail Marketing, we work with businesses of all kinds to grow their brands and maximise their sales. Our clients are typically manufacturers, importers, distributors, dealers, retailers and trade resellers. Some are the biggest brands in the world, others – emerging brands. All have one thing in common – they are in ultra competitive market segments and choose Cocktail as their agency partner.
We work with international brands to deliver high-impact marketing and keep branding consistent across borders.
Cocktail Marketing develops strategies which will propel your business to the top of your industry.
Our Managing Director, Richard Wilson takes a hands on approach using his years of sales and marketing experience to ensure every program achieves maximum success.
“I’m competitive by nature and love to win. Who doesn’t?
As a Sales and Marketing Director and then Group Account Director on the agency side, I achieved much success. Working with some of the best brands and people in the business was both very enjoyable and rewarding. Eventually the time came to combine this sales and marketing experience and put it to the test by taking on the challenge of running my own marketing agency.
That was over 20 years ago. Today I own and run Cocktail Marketing, Australia’s leading brand creative, digital and trade marketing agency.
Cocktail is a fun brand name reflecting our aim to create ‘The Perfect Marketing Mix’.
We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their resellers to drive trade and consumer sales.
The combination of smart strategy, high end creative, clever digital and effective channel marketing works every time.
I see companies across a wide range of industries invest their marketing budgets with the best of intentions, but end up being frustrated with their sales results. Often spending money on traditional consumer marketing while neglecting their brand, digital and channel marketing, which are incredibly effective and definitely the most cost efficient ways to reach a brands potential in today’s market.
Cocktail is unique because we combine delivering the magic of websites that not only look great but drive consumers to purchase your brand online or visit your retailers, with our ‘bricks and mortar’ channel partnership programs where the result is your resellers selling your brand in preference to your competitors, always a beautiful thing. Either way you win.
Having competed in motorsport at the highest level including a number of starts in the Bathurst 1000, James Hardie 12 Hour, Bathurst 24 Hour and several seasons in Australian Porsche Cup, I know how important it is to have the right strategy and support behind you.
At Cocktail we’re successful because we know what works and just as importantly – what doesn’t.
To kick things off we’ll throw in a free website review and recommendation.”
Contact us today to discuss your marketing needs.
Richard is one of the most outstanding professionals I have met in my career. Besides the fact he is a strong strategic individual, he has the remarkable ability to quickly identify business complexities and challenges and through that, define an ambitious yet realistic action plan, secure commitment of stakeholders and ensure implementation in a remarkably efficient way.
Few people are great at sales and marketing. It’s usually one or the other. Richard combines his skills to create marketing programs our sales team can take to the market to drive sales. As the Marketing Manager for Zumtobel Group Pacific, I have worked with Richard to build our brand in the Australian market, put together an Authorised Reseller Network as well as ensure our communications are effective and meet various international brand guidelines. Richard has made it his business to understand our market and is an integral part of our marketing team.
Richard is always looking at ways to drive sales for our company and it’s brands. I’ve run my own business and now manage the marketing for Citizen Watches. No matter the size of the company, great marketing makes the difference. Richard understands retailers and has helped me create several innovative B2B and B2C programs. He has expertise in multi-channel strategy and delivers first-class creative. I look forward to working with Richard over the coming period.
Close to ten years ago Richard created a new brand for me which was very successful. Now as General Manager of Yutong Bus, the world’s largest manufacturer of buses, I needed someone to build our brand in the Australian market. We sell a high-value product to a diverse customer base including government departments, mining companies, the luxury coach sector, and school bus operators. Richard and his team have created all the sales assets we need from our website, corporate communication to dealer development programs. Richard brings serious experience to our business and knows the best way to present and market our products.
Richard makes my life easier. As a National Sales and Marketing Manager I’m responsible for day to day sales as well as making sure our team has the best marketing. I need someone who understands what I want. Richard has recently created a new brand for us that looks fantastic. From the look and feel, logo design and style guide to our annual report and market specific sales collaterals as well as digital assets which all work together. Impressing my Managing Director is no easy task and Richard nailed it. Richard is a clear thinker who cuts through the BS and gets things done
Richard has worked with Lincoln Electric for over 15 years. From trade promotions, engagement programs to point of sale and merchandising concepts, Richard is enthusiastic and has added a lot of value to our business. As a marketing manager I know I can rely on him to get the job done and definitely recommend him to any future client.
A recommendation for Richard Wilson – Managing Director, Cocktail Marketing. Richard understands Kikkoman, he always has fresh ideas and can deliver on everything from high impact point of sale programmes to clever digital marketing to drive consumer demand. I enjoy Richard’s energy and enthusiasm for everything involved in marketing.
When it comes to marketing Richard is a proven performer who delivered a broad range of advice and valuable assistance ensuring a serious return on investment. As Vice President of Sales and Marketing for the Federal Mogul Corporation I needed someone with solid industry expertise who could help us market a large portfolio of the best brands in the business. We worked closely together to build iconic trade brands such as Champion Spark Plugs, Ferodo Brake Pads and many other others. Richards great brand work and channel programs with major trade customers including Repco and Kmart Tyre and Auto ensured significant growth and success. A very savvy guy with solid strategy and business skills shows in his desire to grow brands and help his customers to make money and have some fun doing it.
Richard and I worked together when I was head of Sales & Marketing for Kelray / Nolathane. We were wanting to build the profile of our Nolathane brand. Richard’s knowledge and expertise made for a great partnership and an extremely successful outcome including a number of marketing awards from the AAAA. He certainly loves to be a part of the team and knows marketing and what works.
Richard is an honest and trustworthy partner. I have worked with Richard over the last two years to develop a number of marketing initiatives. I would certainly recommend his services to any sales and marketing teams.
Richard is unique because he successfully links marketing activity directly to achieving sales. My role was National Business Manager and Richard came into our business and pitched a sales event program to engage and drive sales with our key corporate customers. He not only had great ideas but over a 5 year period successfully activated a series of exciting sales programs which were a lot of fun but more importantly pulled all our key stakeholders together. It was a pleasure to work with Richard. In particular I was impressed with his enthusiasm and commitment. He truly loves marketing
I have worked with Richard for nearly 20 years across multiple brands and market challenges. In my role it is extremely important to put together the best people and teams possible that will deliver results. Richard is a proven performer of all things marketing, strong on strategy, creative that’s right for the market and a track record second to none. His passion and understanding of the automotive industry is extensive while also bringing a wide range of other industry experience to the table. I recommend Richard to any executive team that wants to maximise its share of the market.
Richard has worked with us on our corporate branding requirements, communication and trade events for our innovative medical device. I’d recommend Richard as someone who understands our business and always delivers. Michael Warrener – OncoSil Medical.
Richard adds a lot of value to our business. As General Manager for one of Australia’s most successful motorcycle accessory importers I’ve got plenty on my plate and when it comes to marketing Richard is on the money. He has a world of experience and knows the sorts of things my sales team needs to generate sales. The Kenda Tyre Dealer Program is a great example of thinking outside of the box. The creative looks first class and the finished sales tools and point of sale stands for retailers make our brand stand out from our competitors, as well as some really cool promotions to drive sales through to the consumer. Richard is always coming up with fresh ideas and is great to work with.
I’ve worked with Richard across a number of companies and brand programs. Richard has great experience in sales and marketing and always makes sure he’s got the best creative and account service talent to back him up. We’ve run successful marketing programs across Australia together and his attention to detail pays off every time. In the roles I’ve played I’m often juggling a range of demanding stakeholders including senior management, suppliers, distributors and resellers. Understanding the challenges businesses face internally Richard is a pleasure to work with and has my utmost respect.
Richard and I have worked together across a number of brands for nearly 20 years. Having run a very successful business in the USA I started Rittco Distributing when I arrived in Australia. An associate introduced me to Richard and we got together to build the Michelin, Rain x and Invisible Glass brands. With retailers like Bunnings, Costco, SuperCheap and AutoBarn it’s critical our brand programs and sales promotions are on point. Richard and his team are effectively my marketing department. He knows his business and mine and has been a huge help in achieving our sales and marketing objectives over a very long period. I definitely recommend Richard.
I have known Richard Wilson for over 30 years and he has assisted me to launch and grow several market leading companies. This guy is a marketing expert and the ideal business partner focused on pursuing better results.