About Us


Cocktail Marketing’s strengths are brand creative, digital and trade marketing. Our team consists of seriously experienced, skilled marketing professionals. We take our wealth of experience and put it to work, marketing some of the world’s best known brands.

Australia's Leading Channel Marketing Agency


At Cocktail Marketing, we work with businesses of all kinds to grow their brands and maximise their sales. Our clients are typically manufacturers, importers, distributors, dealers, retailers and trade resellers. Some are the biggest brands in the world, others – emerging brands. All have one thing in common – they are in ultra competitive market segments and choose Cocktail as their agency partner.

We work with international brands to deliver high-impact marketing and keep branding consistent across borders.

Cocktail Marketing develops strategies which will propel your business to the top of your industry.

Who We Work With


Our Managing Director, Richard Wilson takes a hands on approach using his years of sales and marketing experience to ensure every program achieves maximum success.

“I’m competitive by nature and love to win. Who doesn’t?

As a Sales and Marketing Director and then Group Account Director on the agency side, I achieved much success. Working with some of the best brands and people in the business was both very enjoyable and rewarding. Eventually the time came to combine this sales and marketing experience and put it to the test by taking on the challenge of running my own marketing agency.

That was over 20 years ago. Today I own and run Cocktail Marketing, Australia’s leading brand creative, digital and trade marketing agency.

Cocktail is a fun brand name reflecting our aim to create ‘The Perfect Marketing Mix’.

We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their resellers to drive trade and consumer sales.

The combination of smart strategy, high end creative, clever digital and effective channel marketing works every time.

I see companies across a wide range of industries invest their marketing budgets with the best of intentions, but end up being frustrated with their sales results. Often spending money on traditional consumer marketing while neglecting their brand, digital and channel marketing, which are incredibly effective and definitely the most cost efficient ways to reach a brands potential in today’s market.

Cocktail is unique because we combine delivering the magic of websites that not only look great but drive consumers to purchase your brand online or visit your retailers, with our ‘bricks and mortar’ channel partnership programs where the result is your resellers selling your brand in preference to your competitors, always a beautiful thing. Either way you win.

Having competed in motorsport at the highest level including a number of starts in the Bathurst 1000, James Hardie 12 Hour, Bathurst 24 Hour and several seasons in Australian Porsche Cup, I know how important it is to have the right strategy and support behind you.

At Cocktail we’re successful because we know what works and just as importantly – what doesn’t.

To kick things off we’ll throw in a free website review and recommendation.”

Contact us today to discuss your marketing needs.

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Do you want to make your brand more powerful, or perhaps create a new one?

Contact us to have a chat about your business today.

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