Cocktail Marketing

"Richard is one of the most outstanding professionals I have met in my career. Besides the fact he is a strong strategic individual, he has the remarkable ability to quickly identify business complexities and challenges and through that, define an ambitious yet realistic action plan, secure commitment of stakeholders and ensure implementation in a remarkably efficient way."

"Few people are great at sales and marketing. It’s usually one or the other. Richard combines his skills to create marketing programs our sales team can take to the market to drive sales. As the Marketing Manager for Zumtobel Group Pacific, I have worked with Richard to build our brand in the Australian market, put together an Authorised Reseller Network as well as ensure our communications are effective and meet various international brand guidelines. Richard has made it his business to understand our market and is an integral part of our marketing team."

"Richard is always looking at ways to drive sales for our company and it’s brands. I’ve run my own business and now manage the marketing for Citizen Watches. No matter the size of the company, great marketing makes the difference. Richard understands retailers and has helped me create several innovative B2B and B2C programs. He has expertise in multi-channel strategy and delivers first-class creative. I look forward to working with Richard over the coming period."

"Close to ten years ago Richard created a new brand for me which was very successful. Now as General Manager of Yutong Bus, the world's largest manufacturer of buses, I needed someone to build our brand in the Australian market. We sell a high-value product to a diverse customer base including government departments, mining companies, the luxury coach sector, and school bus operators. Richard and his team have created all the sales assets we need from our website, corporate communication to dealer development programs. Richard brings serious experience to our business and knows the best way to present and market our products."

"Richard makes my life easier. As a National Sales and Marketing Manager I’m responsible for day to day sales as well as making sure our team has the best marketing. I need someone who understands what I want. Richard has recently created a new brand for us that looks fantastic. From the look and feel, logo design and style guide to our annual report and market-specific sales collateral as well as digital assets which all work together. Impressing my Managing Director is no easy task and Richard nailed it. Richard is a clear thinker who cuts through the BS and gets things done."

"Richard has worked with Lincoln Electric for over 15 years. From trade promotions, engagement programs to point of sale and merchandising concepts, Richard is enthusiastic and has added a lot of value to our business. As a marketing manager, I know I can rely on him to get the job done and definitely recommend him to any future client."

"A recommendation for Richard Wilson – Managing Director, Cocktail Marketing. Richard understands Kikkoman, he always has fresh ideas and can deliver on everything from high impact point of sale programmes to clever digital marketing to drive consumer demand. I enjoy Richard's energy and enthusiasm for everything involved in marketing."

"When it comes to marketing Richard is a proven performer who delivered a broad range of advice and valuable assistance ensuring a serious return on investment. As Vice President of Sales and Marketing for the Federal Mogul Corporation I needed someone with solid industry expertise who could help us market a large portfolio of the best brands in the business. We worked closely together to build iconic trade brands such as Champion Spark Plugs, Ferodo Brake Pads and many other others. Richards great brand work and channel programs with major trade customers including Repco and Kmart Tyre and Auto ensured significant growth and success. A very savvy guy with solid strategy and business skills shows in his desire to grow brands and help his customers to make money and have some fun doing it."

"Richard and I worked together when I was head of Sales & Marketing for Kelray / Nolathane. We were wanting to build the profile of our Nolathane brand. Richard's knowledge and expertise made for a great partnership and an extremely successful outcome including a number of marketing awards from the AAAA. He certainly loves to be a part of the team and knows marketing and what works."

"Richard is an honest and trustworthy partner. I have worked with Richard over the last two years to develop a number of marketing initiatives. I would certainly recommend his services to any sales and marketing teams."

"Richard is unique because he successfully links marketing activity directly to achieving sales. My role was National Business Manager and Richard came into our business and pitched a sales event program to engage and drive sales with our key corporate customers. He not only had great ideas but over a 5 year period successfully activated a series of exciting sales programs which were a lot of fun but more importantly pulled all our key stakeholders together. It was a pleasure to work with Richard. In particular, I was impressed with his enthusiasm and commitment. He truly loves marketing."