From Showroom to Ownership: Supporting RAM Across the Customer Journey
THE CHALLENGE
As the Australian distributor for RAM Trucks, Ateco required a consistent premium brand experience across an expanding vehicle range and national dealer network. The challenge extended beyond vehicle marketing, encompassing everything from sales brochures and accessory catalogues to owner documentation and vehicle handover materials.
THE STRATEGY
Through our longstanding partnership with Ateco, we developed an integrated collateral and production program designed to maintain RAM’s premium positioning across the complete customer journey.
By combining brand and technical material with production, kitting and national fulfilment, we created a streamlined system that supported Ateco and its dealers from initial vehicle consideration through to delivery, ownership and aftersales.
THE SOLUTION
We managed the complete end-to-end design, production, and distribution lifecycle for all vehicle, accessory, and owner onboarding materials nationwide.
Key elements included:
Premium Vehicle Range Brochures: Continuous design and technical specification management for new and updated RAM truck models across print and digital formats.
Parts & Accessory Catalogs: Dedicated marketing material showcasing genuine RAM parts, performance upgrades, and official merchandise to boost dealer service conversions.
Turnkey Glove Box Wallets: Custom-designed and manufactured owner documentation sets engineered to elevate the new vehicle delivery experience.
Kitting & Logistics Management: Complete production, assembly, and fulfillment of all owner manuals, service books, and documentation directly into vehicle-ready wallets.
Nationwide Retail Distribution: Streamlined logistics handling warehouse distribution of all sales collateral and vehicle kits directly to RAM dealerships across Australia.
THE RESULTS
The continuous, high-precision collateral strategy supported RAM’s rise to become the #1 selling American truck in Australia.
WHY IT WORKED
By bringing design, production and fulfilment together under one partner, we helped Ateco maintain a consistent RAM experience across every stage of the customer journey.
The result was more than premium collateral. It was a reliable national system that gave Ateco and its dealers the materials they needed, when they needed them, while protecting the quality and consistency of the RAM brand.