The Man Behind The Mix
WHY CHOOSE COCKTAIL MARKETING?
Our Managing Director, Richard Wilson takes a hands on approach using his years of sales and marketing experience to ensure every program achieves maximum success.
“I’m competitive by nature and love to win. Who doesn’t?
As a Sales and Marketing Director and then Group Account Director on the agency side, I achieved much success. Working with some of the best brands and people in the business was both very enjoyable and rewarding. Eventually the time came to combine this sales and marketing experience and put it to the test by taking on the challenge of running my own marketing agency.
That was over 20 years ago. Today I own and run Cocktail Marketing, Australia’s leading brand creative, digital and trade marketing agency.
Cocktail is a fun brand name reflecting our aim to create ‘The Perfect Marketing Mix’.
We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their resellers to drive trade and consumer sales.
The combination of smart strategy, high end creative, clever digital and effective channel marketing works every time.
I see companies across a wide range of industries invest their marketing budgets with the best of intentions, but end up being frustrated with their sales results. Often spending money on traditional consumer marketing while neglecting their brand, digital and channel marketing, which are incredibly effective and definitely the most cost efficient ways to reach a brands potential in today’s market.
Cocktail is unique because we combine delivering the magic of websites that not only look great but drive consumers to purchase your brand online or visit your retailers, with our ‘bricks and mortar’ channel partnership programs where the result is your resellers selling your brand in preference to your competitors, always a beautiful thing. Either way you win.
Having competed in motorsport at the highest level including a number of starts in the Bathurst 1000, James Hardie 12 Hour, Bathurst 24 Hour and several seasons in Australian Porsche Cup, I know how important it is to have the right strategy and support behind you.
At Cocktail we’re successful because we know what works and just as importantly – what doesn’t.
To kick things off we’ll throw in a free website review and strategy session.”
WHY CHOOSE COCKTAIL MARKETING?
Our Managing Director, Richard Wilson takes a hands on approach using his years of sales and marketing experience to ensure every program achieves maximum success.
“I’m competitive by nature and love to win. Who doesn’t?
As a Sales and Marketing Director and then Group Account Director on the agency side, I achieved much success. Working with some of the best brands and people in the business was both very enjoyable and rewarding. Eventually the time came to combine this sales and marketing experience and put it to the test by taking on the challenge of running my own marketing agency.
That was over 20 years ago. Today I own and run Cocktail Marketing, Australia’s leading brand creative, digital and trade marketing agency.
Cocktail is a fun brand name reflecting our aim to create ‘The Perfect Marketing Mix’.
We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their resellers to drive trade and consumer sales.
The combination of smart strategy, high end creative, clever digital and effective channel marketing works every time.
I see companies across a wide range of industries invest their marketing budgets with the best of intentions, but end up being frustrated with their sales results. Often spending money on traditional consumer marketing while neglecting their brand, digital and channel marketing, which are incredibly effective and definitely the most cost efficient ways to reach a brands potential in today’s market.
Cocktail is unique because we combine delivering the magic of websites that not only look great but drive consumers to purchase your brand online or visit your retailers, with our ‘bricks and mortar’ channel partnership programs where the result is your resellers selling your brand in preference to your competitors, always a beautiful thing. Either way you win.
Having competed in motorsport at the highest level including a number of starts in the Bathurst 1000, James Hardie 12 Hour, Bathurst 24 Hour and several seasons in Australian Porsche Cup, I know how important it is to have the right strategy and support behind you.
At Cocktail we’re successful because we know what works and just as importantly – what doesn’t.
To kick things off we’ll throw in a free website review and strategy session.”
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Interested in learning more about marketing?
Get to know Cocktail Marketing’s extensive expertise and knowledge, as well as tips and tricks to improve your strategy with all the current trends.
blog
Interested in learning more about marketing?
Get to know Cocktail Marketing’s extensive expertise and knowledge, as well as tips and tricks to improve your strategy with all the current trends.
ELEVATE YOUR BRAND WITH RICHARD WILSON’S EXPERTISE
Led by Richard Wilson, Cocktail Marketing has become one of Australia’s leading agencies in brand, digital, and trade marketing. With extensive hands-on experience in sales and marketing, Richard and his team are dedicated to crafting customised strategies that elevate your brand and drive results.
Ready to boost your brand and stand out in the market? Reach out today to start building a strategy that’s as unique as your business.
