Trade Marketing
A successful wholesale business relies on a well-structured reseller network.
Cocktail Marketing, a Sydney-based full-service agency, brings over 20 years of experience in developing trade and channel marketing campaigns that drive results.
Our expertise ensures your reseller network is effective and continually evolving.
Trade Marketing
A successful wholesale business relies on a well-structured reseller network.
Cocktail Marketing, a Sydney-based full-service agency, brings over 20 years of experience in developing trade and channel marketing campaigns that drive results.
Our expertise ensures your reseller network is effective and continually evolving.
Strategy
An effective trade strategy is crucial for market impact. We analyse your unique business needs and develop tailored strategies to apply the most effective marketing techniques. Our approach involves working with top global companies to create cohesive campaigns that resonate with your target audience and drive engagement.
Channel Partner Programs
Supporting your retailers and channel partners is essential for a successful business. Cocktail specialises in creating comprehensive channel partner programs to enhance performance and motivation. We provide strategic incentives, valuable resources, and support to optimise your dealer network.
Partner Program Strategy
Develop customised strategies to motivate and engage your retail channels, boosting performance and on-boarding new stakeholders.
Tiered Sales Programs
Implement tiered programs to reward top-performing resellers and drive sales.
Onboarding Stakeholders
Smoothly integrate new stakeholders into your trade programs.
Sales Tools & POS
Offer high-impact sales tools and POS materials to support reseller success.
Sales Promotions
Design promotions that increase sales and attract attention both in-store and online.
Channel Communication
Engagement Programs
Foster strong relationships and ongoing engagement with your resellers.
Sales Training
Create training programs to equip your team and resellers with the skills to promote your products effectively.
Insights
Gain insights to refine your approach and truly connect with your reseller network.
Program Measurement
WHAT'S IN THE MIX?
Partner Program Strategy
Develop customised strategies to motivate and engage your retail channels, boosting performance and on-boarding new stakeholders.
Tiered Sales Programs
Implement tiered programs to reward top-performing resellers and drive sales.
Onboarding Stakeholders
Smoothly integrate new stakeholders into your trade programs.
Sales Tools & POS
Offer high-impact sales tools and POS materials to support reseller success.
Sales Promotions
Design promotions that increase sales and attract attention both in-store and online.
Channel Communication
Engagement Programs
Foster strong relationships and ongoing engagement with your resellers.
Sales Training
Create training programs to equip your team and resellers with the skills to promote your products effectively.
Insights
Gain insights to refine your approach and truly connect with your reseller network.
Program Measurement
WHAT'S IN THE MIX?
BOOK A TRADE MARKETING
REVIEW TODAY
Trade marketing is essential for B2B businesses to build relationships, optimise supply chains, promote brands, and drive sales. It’s a strategic approach that sets businesses up for long-term success in a competitive market. By implementing an effective trade marketing strategy, businesses can establish trust and credibility with other businesses, reduce costs, increase market share, and drive revenue.
Don’t overlook the importance of trade marketing in your B2B business – partner with Cocktail and together we will build a powerful strategy for growth and success!
