Trade Marketing
Every business that relies on third party resellers needs a well-structured trade and channel marketing program to engage and motivate its retailer/reseller/dealer networks.
Cocktail brings over 20 years of experience and success in developing trade and channel marketing campaigns which drive sales results.
Our expertise ensures your reseller network is engaged, motivated and effective.
Trade Marketing
Every business that relies on third party resellers needs a well-structured trade and channel marketing program to engage and motivate its retailer/reseller/dealer networks.
Cocktail brings over 20 years of experience and success in developing trade and channel marketing campaigns which drive sales results.
Our expertise ensures your reseller network is engaged, motivated and effective.
Strategy
An effective trade strategy is crucial for market impact. We review your business model and develop tailored strategies to apply the most effective marketing techniques. Our approach creates cohesive campaigns which will resonate with your target audience and drive engagement.
Design
Cocktail delivers complete trade marketing design and creative services. From logo creation, brand stories and finished copywriting to seamless online and in-store execution, ensuring your brand stands out across every channel.
Sales Promotions
Targeted promotions accelerate growth. We craft high-impact sales programs engineered to boost reseller engagement, drive revenue, and deliver proven, measurable success.
Digital & Print
Bridge the gap between physical and digital channels. We pair precision digital marketing with premium print materials to create cohesive campaigns that drive traffic online and in-store
POS & Packaging
Capture attention at the point of purchase (POS). We design high impact packaging and POS displays to elevate brand visibility and drive retail sales.
Photography & Videography
Bring your brand’s story to life. From dynamic drone footage to high end still photography, we produce tailored visual assets aligned directly with where you’re wanting to take your business.
BOOK A TRADE MARKETING
REVIEW TODAY
Trade marketing is essential for B2B businesses wanting to build relationships, optimise supply chains, promote brands, and drive sales. It’s a strategic approach that sets businesses up for long-term success in a competitive market. By implementing an effective trade marketing strategy, businesses can establish trust and credibility with other businesses, reduce costs, increase market share, and drive revenue.
Don’t overlook the importance of trade marketing – partner with Cocktail and together we will build a powerful strategy for growth and success.
WHAT'S IN THE MIX?
Partner Program Strategy
Develop customised strategies to motivate and engage your retail channels, boosting performance and on-boarding new stakeholders.
Tiered Sales Programs
Designed to motivate and reward top-performing resellers and drive sales.
Onboarding Stakeholders
Effectively integrate new stakeholders into your trade programs.
Sales Tools & POS
Offer high-impact sales tools and POS materials to support reseller success.
Sales Promotions
Design promotions which will increase sales and attract attention both in-store and online.
Channel Communication
Engagement Programs
Foster strong relationships and ongoing engagement with your resellers.
Sales Training
Create training programs to equip your team and resellers with the skills to promote your products effectively.
Insights
Our experience and insights will refine the approach to truly connect with your reseller network.