Who We Work With
At Cocktail Marketing, we partner with a diverse range of clients including manufacturers, importers, distributors, wholesalers, and trade channels. Our expertise also extends to various retail groups, franchisees, and dealer networks.
We specialise in driving sales across the entire supply chain, helping our clients build their brands and increase market share.
Whether you’re looking to enhance your brand presence, engage your resellers, or create impactful sales promotions, Cocktail Marketing is here to support your growth and success.
just some of the brands we work with:
Testimonials
"Richard is one of the most outstanding professionals I have met in my career. Besides the fact he is a strong strategic individual, he has the remarkable ability to quickly identify business complexities and challenges and through that, define an ambitious yet realistic action plan, secure commitment of stakeholders and ensure implementation in a remarkably efficient way."
David BashaSales & Marketing Director at Kumho Tyre Australia
"Few people are great at sales and marketing. It’s usually one or the other. Richard combines his skills to create marketing programs our sales team can take to the market to drive sales. As the Marketing Manager for Zumtobel Group Pacific, I have worked with Richard to build our brand in the Australian market, put together an Authorised Reseller Network as well as ensure our communications are effective and meet various international brand guidelines. Richard has made it his business to understand our market and is an integral part of our marketing team."
Alessandro BessiHead of Marketing and Engineering
"Richard is always looking at ways to drive sales for our company and it’s brands. I’ve run my own business and now manage the marketing for Citizen Watches. No matter the size of the company, great marketing makes the difference. Richard understands retailers and has helped me create several innovative B2B and B2C programs. He has expertise in multi-channel strategy and delivers first-class creative. I look forward to working with Richard over the coming period."
Jae W LeeMarketing Head, Citizen Watches Australia
"Richard is a proven performer who delivered valuable advice and assistance ensuring a serious return on investment. As Vice President of Sales and Marketing for the Federal Mogul Corporation, I needed someone with solid industry expertise to help market a large portfolio of the best brands. Richards great brand work and channel programs with major customers including Repco and Kmart Tyre and Auto ensured significant growth and success. A savvy guy with solid strategy and business skills shows in his desire to grow brands and help customers make money and have fun doing it."
Lou RiccardiGeneral Manager VDI Australia
"Richard makes my life easier. As a National Sales and Marketing Manager I’m responsible for day to day sales as well as making sure our team has the best marketing. I need someone who understands what I want. Richard has recently created a new brand for us that looks fantastic. From the look and feel, logo design and style guide to our annual report and market-specific sales collateral as well as digital assets which all work together. Impressing my Managing Director is no easy task and Richard nailed it. Richard is a clear thinker who cuts through the BS and gets things done."
Paul StainsbyGeneral Manager DGL Manufacturing
"Richard has worked with Lincoln Electric for over 15 years. From trade promotions, engagement programs to point of sale and merchandising concepts, Richard is enthusiastic and has added a lot of value to our business. As a marketing manager, I know I can rely on him to get the job done and definitely recommend him to any future client."
James LincolnMarketing Manager at Lincoln Electric (Aust)
"A recommendation for Richard Wilson – Managing Director, Cocktail Marketing. Richard understands Kikkoman, he always has fresh ideas and can deliver on everything from high impact point of sale programmes to clever digital marketing to drive consumer demand. I enjoy Richard's energy and enthusiasm for everything involved in marketing."
Robert MarshmanNational Retail Sales Manager at Kikkoman Aust.
"Richard is a proven performer who delivered a broad range of advice and valuable assistance ensuring a serious return on investment. As Vice President of Sales and Marketing for the Federal Mogul Corporation I needed someone with solid industry expertise who could help us market a large portfolio of the best brands in the business. Richards great brand work and channel programs with major trade customers including Repco and Kmart Tyre and Auto ensured significant growth and success. A very savvy guy with solid strategy and business skills shows in his desire to grow brands and help his customers to make money and have some fun doing it."
John FreeVice President Sales and Marketing Federal Mogul Corporation
"Richard and I worked together when I was head of Sales & Marketing for Kelray / Nolathane. We were wanting to build the profile of our Nolathane brand. Richard's knowledge and expertise made for a great partnership and an extremely successful outcome including a number of marketing awards from the AAAA. He certainly loves to be a part of the team and knows marketing and what works."
Steve BroadSenior Executive - International Sales & Operations at Pedders Suspension & Brakes
"Richard is an honest and trustworthy partner. I have worked with Richard over the last two years to develop a number of marketing initiatives. I would certainly recommend his services to any sales and marketing teams."
Brad CreightonNational Marketing Manager at Mimaki Australia Pty Ltd
"Richard is unique because he successfully links marketing activity directly to achieving sales. My role was National Business Manager and Richard came into our business and pitched a sales event program to engage and drive sales with our key corporate customers. He not only had great ideas but over a 5 year period successfully activated a series of exciting sales programs which were a lot of fun but more importantly pulled all our key stakeholders together. It was a pleasure to work with Richard. In particular, I was impressed with his enthusiasm and commitment. He truly loves marketing."
Peter CollingsNational Business Manager Ricoh
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PARTNER WITH EXPERTS IN BRAND GROWTH AND MARKET SUCCESS
At Cocktail, we understand the unique needs of clients across the supply chain – from manufacturers and distributors to retail groups and dealer networks. With our expertise in full-service marketing, we’re here to help you grow your brand, engage your resellers, and capture market share.
Whether you’re aiming to elevate your brand presence or create sales-driving promotions, our Sydney-based team is ready to support your journey to success. Contact us today, and let’s make an impact together!