What are the benefits of using online advertising?

What’s the fastest way to rank on page 1 of Google? Google Ads!

The Google Ads platform can not only get you on page 1, it can also be used to drive the strongest sales leads straight to your door by directly targeting customers who have already been on your website.

How can Google Ads be used for remarketing? 

Together with the latest in website analytics, Google Ads can be used as a remarketing tool which encourages those who are clearly high quality leads and statistically have a much greater likelihood to purchase your products and services.

Why Google?

As the world’s largest search engine, over 85% of all searches are done on Google. It is even known as a household name for searching something online, I’m sure we have all at one point said the words “just Google it”. 

So when it comes to online advertising, Google Ads is the go-to choice. Whether you are a local business or an international company. Investing in online advertising in order to generate more leads for new business is the way to go.

If your campaigns are developed by an expert, they have the potential to deliver quality targeted leads with high conversion rates. You can target keywords which are relevant to your company and products, and also target demographic, locations and personas as well as people who are searching for your competitors products and services.

Whether you’re new to Google Ads or are looking at how you can get a better return on your existing Google Ads investment, make sure your ads are being seen by the right audience by using Cocktail Marketing to help you play to win.

How can you use social media advertising to increase sales and brand awareness?

Using social media within your marketing strategy correctly can be extremely profitable for your brand. Whether it’s Facebook and Instagram ads, organic engagement strategy or LinkedIn profile boosting, Cocktail Marketing’s social media specialists can research and develop the best strategy for your business.

From engaging videos, carousel displays and static posts, to targeted remarketing ads to track your customers online journey. Social media used correctly to its fullest potential can give you incredible results.

How can you make the most out of online marketing?

One incredibly important and sometimes overlooked key aspect of successfully selling online is ensuring your brand creative and messaging is on point. 

Does your company explain why it’s different and what sets you apart from your competitors in a clear and concise manner? Does your logo give a premium impression? Is the imagery you use high resolution and relevant to your products?

There are so many brands out there who invest the money in the right strategies but fall short when it comes to their creative assets, web banners, social tiles and overall brand look and feel. 

If a potential customer perceives your brand as outdated and unattractive, it won’t matter how much you spend on advertising, they will undoubtedly find a brand they are more comfortable with.

Here at Cocktail Marketing, we are dedicated to developing high-end branding for our clients, as well as developing quick and simple messaging with the potential to gain the attention of new customers without over complicating it. 

With over 20 years of experience in design and branding, you can be sure Cocktail can take your brand to the next level. Contact us today for a free consultation, let us show you what your brand has the potential to be.