Why choose Cocktail Marketing for your digital marketing needs?

Cocktail Marketing is an all service marketing agency specialising in trade and channel marketing, and is one of the top digital marketing companies in Sydney. 

Building a strong brand these days begins with digital marketing. It gives businesses the ability to interact with current and potential customers and expand to a global marketplace.

Think of mixing a signature cocktail: it needs to be unique enough so users remember the brand but still follow excellent search engine optimisation (SEO) best practices, device formatting rules, and more. At Cocktail Marketing, our team has years of experience developing successful strategies for our clients. We offer everything businesses need to seize their market share and win customers’ hearts with effective digital marketing.

Website Design and Development

It all starts with web design. We believe the website puts a face to your brand name. It needs to include a seamless user experience (UX) to tell viewers who you are, what you do and why they should choose your business.

That’s why the Cocktail Marketing design team will create an easy-to-use, aesthetically pleasing website which is mobile-friendly and responsive. An exciting and responsive storefront with an interactive page layout will all come together to create a website which is as functional and effective.

Search Engine Optimisation (SEO)

Surveys show over 90% of people start their online experience with a search engine. It’s the first place they go when looking for a nearby car dealership, a place to buy products and read online reviews. Effective SEO grows organic traffic while capitalising on the existing users to bring them back.

Our approach to SEO development involves:

– Keyword research

– SEO competitor analysis

– Keyword mapping and meta tags

– Link building

– Conversion rate optimisation (CRO)

– Blogging

We can help send your brand to the top of result pages through value-based content creation and SEO maintenance.

Google Search and Display Ads

We will target your buyer persona with Google ads to keep your products or services at the forefront of their minds. Remarketing allows us to connect with people who have already shown an interest by interacting with your website or mobile app. It strategically places reminder ads as they move around the web so they don’t forget about your business.

Our Google ad services include:

– Ad campaign strategy
– Campaign setup & management
– A/B testing
– Keyword research and optimisation
– Conversion tracking
– Google Analytics integration
– Dashboards and reporting
– Complete account management

With Google ads campaigns and remarketing, we turn visitors into loyal customers.

Social Media Marketing

Social media is an intricate part of maintaining an online presence, but it can be time-consuming and sometimes confusing. Cocktail Marketing’s social media team will set up accounts for your business and manage them to keep them active. We also create ads to target your audience and develop marketing promotions to grab their attention.

Our social media marketing services include:

– Campaign setup & management
– A/B testing 
– Conversion tracking / remarketing
– Complete account management